It appears that purported Albany, New York “cult” leader Keith Raniere (photo below), known to his followers as “Vanguard”, may be re-branding his business again.

628×471.jpgRaniere, a failed multi-level marketing guru, now runs a large group awareness training (LGAT) company. First his business was called Executive Success Programs (ESP), then NXIVM (pronounced nexium) and now it seems the latest name being used is “Ethilogia“.

The Ethilogia Web site claims it’s “the path of the ethicist” and teaches “value based decision making”.

However, in a 2003 article titled “Cult of Personality” Forbes Magazine described Keith Raniere as the “world’s strangest executive coach” and quoted one of his former clients who labeled his company a “cult”.

This year reporter James Odato of the Albany Times-Union won an Associated Press award for his investigative series “Secrets of NXIVM” exposing the seamy side of Raniere’s life and business.

The Ehtilogia Web site states, “At the core of this course of study is a patent-pending technology called Rational Inquiry”. This “technology” is described as a process of “emotional training” that affects “decision making” accomplished through “inner breakthroughs”, which are “like working out in an “emotional” gym.” The site says, “Achievements are possible because the very foundation of a person’s human experience”one’s belief system”will be completed and integrated.”

Interestingly, what the new Ethilogia Web site doesn’t mention is Keith Raniere, despite the fact that he is the creator of Rational Inquiry. At Raniere’s personal Web site associated with NXIVM he is credited as the “creator” of the Rational Inquiry as well as proclaimed a “Scientist, mathematician, philosopher, entrepreneur, educator, inventor and author”. It was apparently in his role as “philosopher” that Raniere put together the belief system Rational Inquiry, which is the basis for both NXIVM and Ethilogia.

The Albany Times Union reported, “Many of the terms within NXIVM are similar to those in the Church of Scientology, a religious movement that has been called a cult ” a label the Church of Scientology denies. As with Scientology founder L. Ron Hubbard, Raniere’s ideas are labeled ‘technology.’ Those who are seen as disloyal to the group are dubbed ‘suppressives’ and students move up a ladder of coursework meant to make them more successful in life and work. Long, involved sessions of guidance are called ‘intensives.’” It was also reported that Raniere’s “interest in philosophy traces to author Ayn Rand, particularly from her novel ‘Atlas Shrugged’.”

But despite what seems like Mr. Raniere’s substantial borrowings from other sources the Ethilogia Web site nevertheless says that Rational Inquiry is “a unique, patent-pending technology and body of knowledge”.

Browsing through the Ethilogia Web site you will see photographs of famous folks with corresponding stories and/or quotes. The list of featured historic icons includes Steve Jobs, Gandhi, Albert Einstein, Neil Armstrong, Oprah Winfrey and Olympian Wilma Rudolph. None of these people were ever actually students of Rational Inquiry or Keith Raniere. And other than Oprah Winfrey, all of these iconic figures are dead and therefore must remain silent concerning the questionable use and association of their name and image to promote Mr. Raniere’s latest business scheme.

The “team” of “coaches” touted by Ethilogia is rather telling and includes names with ties to NXIVM such as Melissa Rodriguez, Ivan Lucas, Danny Trumann and Phillip Lamport.

According to its Web site Ethilogia “is a practical emotional training program that provides the foundation necessary to acquire and build the skills for success.”

However, if you take the time to Google either NXIVM and/or Keith Raniere you will quickly understand why neither name appears at the new Web site. Raniere and NXIVM have a deeply troubled history of bad press, complaints and litigation.

Respected psychologist and court expert Paul Martin wrote two papers explaining his concerns about Raniere’s brand of executive training. Click here to read Martin’s comparison of that training to the criteria used to determine if a “thought reform” program is in use. Thought reform is more commonly called “brainwashing”. Click here to read Martin’s critical analysis of Raniere’s ESP program.

Some people that have attended Raniere’s training programs have found it less than a “success” and sought subsequent psychiatric help. Forbes reported, “After sleepless nights and 17-hour days of workshops, a 28-year-old woman from a prominent Mexican family says she began to have hallucinations and had a mental breakdown at her hotel near Albany. She went to a hospital and required psychiatric treatment. Her psychiatrist, Carlos Rueda, says in the last three years he has treated two others who have taken the class; one had a psychotic episode.”

Kristin Snyder, a young woman that attended ESP programs, walked out of a training session and committed suicide. Snyder left a note that said, “I attended a course called Executive Success Programs based out of Anchorage, AK, and Albany, NY. I was brainwashed and my emotional center of the brain was killed/turned off. I still have feeling in my external skin, but my internal organs are rotting. Please contact my parents … if you find me or this note. I am sorry life; I didn’t know I was already dead. May we persist into the future.” Click here to read the news report regarding the Snyder suicide.

Keith Raniere may use various names for his business concerns, but the game always appears to be the same.

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